Justin is originally from Scotland and has worked in the asset and wealth management industry for the past 8 years since moving to NYC. Throughout that time he has developed an understanding of how daunting and out of reach financial markets feel for some people.

While not having any social media himself, Justin is extremely connected to the creator space through his friends and family in which he was always fielding questions about saving, finance and markets. He realized that no group of people were more intimidated by investment options than his friends in the creator field despite having higher than average incomes to take advantage of.

After speaking with Joe and his fiancée, who is an agent in the space it became clear that there was a need to help creators secure their financial futures, demystify investment markets and empower them by simplifying this overcomplicated industry.

Joe is a social media strategist and content creator based in New York City. Over the past several years, he has worked with brands and creators across industries to grow their digital presence, helping generate over half a billion views and over a million followers for his clients.

Through his work behind the camera and in the creator community, Joe saw firsthand how little support creators receive when it comes to managing the money they earn online. Income in this industry can be unpredictable—some months bring major brand deals, while others are completely quiet—which makes planning, saving, and investing especially challenging.

Joe's goal is to help creators navigate that uncertainty, build sustainable financial foundations, and make their money work for them long-term.